Paul Moore: It must be nice to always believe you know better, to always think you're the smartest person in the room.

Jane Craig: No. It's awful.

First they came for the communists,
and I didn't speak out because I wasn't a communist.

Then they came for the trade unionists,
and I didn't speak out because I wasn't a trade unionist.

Then they came for the Jews,
and I didn't speak out because I wasn't a Jew.

Then they came for me
and there was no one left to speak out for me.

"I'd like to create an integrated television set that is completely easy to use," [Steve Jobs] told me. "It would be seamlessly synced with all of your devices and with iCloud." No longer would users have to fiddle with complex remotes for DVD players and cable channels. "It will have the simplest user interface you could imagine. I finally cracked it."

• The cable companies are entrenched, with long-term deals with content providers and a presence in almost every living room in the country.
• Cable companies also provide broadband internet access for a lot of their subscribers, and they could make it tough for customers to unbundle the two services.
• Content providers will be leery of handing control over to Apple after seeing how much control Apple gained over the music industry.

• Both content providers and customers, by and large, hate cable and satellite companies. With the never-ending rate hikes, shoddy hardware products, abysmal software interfaces, and poor customer service, customers are fed-up. Meanwhile content providers are sick of being held hostage whenever contracts are up for re-negotiation, and might prefer selling content directly to the customers.
• Apple has a track record of making complex and poorly-designed products simpler and more appealing to consumers, and customers generally trust and like Apple products.
• There is already a trend towards cord-cutting and Internet-available content, and it just needs a spark and a cohesive strategy to pull it together. Apple is exactly the kind of company that can provide those things.